Stories, ideas, and inspiration that happen around us.

Ideas, Branding, Strategy

The importance of owning your brand narrative to drive growth.

Behind every cohesive brand is a story that gives it meaning. The brand narrative is the foundation that connects purpose, identity, and growth.

Ideas, Branding, Strategy

The importance of owning your brand narrative to drive growth.

Behind every cohesive brand is a story that gives it meaning. The brand narrative is the foundation that connects purpose, identity, and growth.

Ideas, Branding

The relevance of a brand today: to be in tune with the culture that surrounds it.

The true value of a brand lies in its ability to listen, adapt, and connect with the conversations, communities, and cultural trends that shape its audience.

Ideas, Branding

The relevance of a brand today: to be in tune with the culture that surrounds it.

The true value of a brand lies in its ability to listen, adapt, and connect with the conversations, communities, and cultural trends that shape its audience.

Ideas, Branding

The role of the brand in gastronomy.

In a sector as competitive as gastronomy, where new proposals emerge every day and the options seem endless, it is no longer enough to have a good product.

Ideas, Branding

The role of the brand in gastronomy.

In a sector as competitive as gastronomy, where new proposals emerge every day and the options seem endless, it is no longer enough to have a good product.

Ideas

How to define Brand Identity.

Your brand is much more than a logo: it is the soul of your business. A strong brand identity allows you to differentiate yourself, connect emotionally with your audience, and build loyalty. It is the authentic expression of who you are, what you represent, and how you want to be perceived.

Ideas

How to define Brand Identity.

Ideas, Insights

The value of the process in the era of AI.

Artificial intelligence (AI) is redefining creativity and design. With each new update of tools like ChatGPT and advanced image generators, access to the creation of visual and written content has become more democratized than ever.

Ideas, Insights

The value of the process in the era of AI.

Ideas, Projects

Brand Platform: the path to being relevant.

In the competitive world of branding, the concept of "Brand Platform" stands out as a fundamental element in defining and consolidating brand identity.

Ideas, Projects

Brand Platform: the path to being relevant.

In the competitive world of branding, the concept of "Brand Platform" stands out as a fundamental element in defining and consolidating brand identity.

Ideas, Projects

Brands and wine: expanding the experience beyond consumption.

In the world of wine, brands play a fundamental role in the consumer experience, as the history and origin behind each winery are essential for understanding the value and quality of the wine tasted.

Ideas, Projects

Brands and wine: expanding the experience beyond consumption.

In the world of wine, brands play a fundamental role in the consumer experience, as the history and origin behind each winery are essential for understanding the value and quality of the wine tasted.

Ideas

Branding leads growth: the key to a strong brand identity.

The world is constantly evolving, and competition in all sectors is fierce. In this highly competitive environment, the growth of a company, from startups in the earlier stages to already established organizations, has become an absolute priority.

Ideas

Branding leads growth: the key to a strong brand identity.

Ideas

The fundamentals of brand identity.

Building a strong brand identity is essential for the success and longevity of any company, product, or service. Brand identity is not limited to simply designing an attractive identity; it involves a combination of elements that define the personality and essence of the brand.

Ideas

The fundamentals of brand identity.

Ideas

Relevance vs notoriety: keys in brand creation.

The distinction between relevance and notoriety is essential for understanding how to build a strong and lasting brand identity. They are often understood as synonyms, but in reality, they represent different yet complementary aspects of brand strategy.

Ideas

Relevance vs notoriety: keys in brand creation.

other news and ideas

The importance of owning your brand narrative to drive growth.

22/10/2025

The importance of owning your brand narrative to drive growth.

22/10/2025

The importance of owning your brand narrative to drive growth.

22/10/2025

The relevance of a brand today: to be in tune with the culture that surrounds it.

29/09/2025

The relevance of a brand today: to be in tune with the culture that surrounds it.

29/09/2025

The relevance of a brand today: to be in tune with the culture that surrounds it.

29/09/2025

The role of the brand in gastronomy.

19/09/2025

The role of the brand in gastronomy.

19/09/2025

The role of the brand in gastronomy.

19/09/2025

How to define Brand Identity.

26/05/2025

How to define Brand Identity.

26/05/2025

How to define Brand Identity.

26/05/2025

The value of the process in the era of AI.

01/05/2025

The value of the process in the era of AI.

01/05/2025

The value of the process in the era of AI.

01/05/2025

Brand Platform: the path to being relevant.

26/02/2025

Brand Platform: the path to being relevant.

26/02/2025

Brand Platform: the path to being relevant.

26/02/2025

Brands and wine: expanding the experience beyond consumption.

17/11/2024

Brands and wine: expanding the experience beyond consumption.

17/11/2024

Brands and wine: expanding the experience beyond consumption.

17/11/2024

Branding leads growth: the key to a strong brand identity.

21/10/25

Branding leads growth: the key to a strong brand identity.

21/10/25

Branding leads growth: the key to a strong brand identity.

21/10/25

The fundamentals of brand identity.

24/03/25

The fundamentals of brand identity.

24/03/25

The fundamentals of brand identity.

24/03/25

Relevance vs notoriety: keys in brand creation.

01/02/25

Relevance vs notoriety: keys in brand creation.

01/02/25

Relevance vs notoriety: keys in brand creation.

01/02/25

The value of curiosity.

15/11/24

The value of curiosity.

15/11/24

The value of curiosity.

15/11/24

Branding for startups, from idea to brand.

24/10/24

Branding for startups, from idea to brand.

24/10/24

Branding for startups, from idea to brand.

24/10/24

The power of visual storytelling to build a unique brand.

13/10/24

The power of visual storytelling to build a unique brand.

13/10/24

The power of visual storytelling to build a unique brand.

13/10/24

Brand design in the context of the MVP.

10/09/24

Brand design in the context of the MVP.

10/09/24

Brand design in the context of the MVP.

10/09/24

The magic of design: how visual identity enhances brands.

09/08/24

The magic of design: how visual identity enhances brands.

09/08/24

The magic of design: how visual identity enhances brands.

09/08/24