Frequently asked questions
Clear answers about who we are, how we work, and what to expect from a project with Fandarama.
Do you want to know a little more?
What is Fandarama?
Fandarama is a branding and strategic design studio. We approach strategy, visual identity and content as parts of a single system, not as separate services. We build for those who think in the long term.
Are you a branding agency or a studio?
We do what you would expect from a branding agency: strategy, identity, design, content and activation. We call ourselves a studio because of how we work: a small team, with the directors involved in every project from start to finish, and collaborators we bring in according to what each brand needs.
What kind of brands do you work with?
We work with two profiles that share the same attitude: early-stage projects, startups and founders building with years in mind, and established brands (wineries, food, hospitality) that need to regain relevance without losing what made them relevant in the first place. It is not a question of size or years in the market. It is a question of approach.
How does Fandarama differ from other branding agencies?
We do not deliver a visual proposal without first having resolved the strategy behind it. Identity, design, and content are born from the same positioning, worked on before touching any visual element. This discipline is what distinguishes a built brand from one that is simply decorated.
Is branding just aesthetics, or does it have a real impact on business?
It has real impact. Strategy is what turns a design into a brand asset: it reduces the friction with which a client decides to trust you, sustains the price you can defend, and brings consistency to every touchpoint. We do not work just to make a brand 'look pretty', but to ensure that asset works in the long term.
How we work
What is the process of working with Fandarama like?
It always starts with a discovery process that defines the brand's positioning. From there, the visual identity is developed and, when the project requires it, the content that sets it in motion. Each phase builds on the previous one; none is resolved in isolation.
Do I need to hire strategy, design and content all at once, or can I start with just one?
You can start with whichever one your brand needs at this moment. Some projects kick off with strategy only; others arrive with that foundation already solved and are looking for design or content. What we always maintain is consistency with what the brand already is.
How do I start working with Fandarama?
With an initial conversation where we understand what your brand needs and where it currently stands. From there, we propose the most suitable scope and approach for the project. That first conversation is free of charge and carries no obligation.
Where is Fandarama based, and how do you work with brands in other cities?
Our studio is in Cádiz, and we work with brands across Spain: Madrid, Asturias, Jerez and Cádiz itself. The day-to-day of a project works just as well remotely: working sessions, reviews and shared deliverables. When the project calls for it, such as a strategy workshop, a photo shoot or a key presentation, we travel.
Collaboration model
Do you work on a one-off project basis or as an ongoing collaboration?
Both, although we prefer ongoing collaboration. A one-off project solves a specific need; ongoing collaboration allows us to look after the brand with the same care month after month, rather than only reviewing it when something goes wrong. It is the model that best sustains a brand in the long term, and the one we always recommend whenever the project allows.
What happens after the project is delivered?
It depends on what the brand needs. Some projects end upon delivery; others continue as monthly support, with content and brand decisions resolved on an ongoing basis. This is usually the case with the brands we have been working with the longest.
Can you integrate into our team as support, instead of running the project independently?
Yes. Many brands already have an in-house marketing or design team and need an external perspective to reinforce, not replace them. In those cases, we integrate as an extension of the team: we provide the strategic vision and execution where needed, coordinating with those already working inside.
Do you collaborate with other consultancies, advertising agencies or venture builders?
Yes. We work as a partner to other consultancies, advertising agencies and venture builders who need brand strategy, identity or content for their own clients or projects. In those cases, we adapt to the role that the project requires, with the discretion that each collaboration demands.
How do you manage the confidentiality and ownership of what you create?
We sign non-disclosure agreements and put in writing who owns each deliverable. Once the project is settled, ownership passes to the client. We remain available for reference or support if the brand needs it later on.
Marketing and activation
Do you do digital marketing or performance campaign management?
Although we are not a performance agency, when we work on digital marketing we do so with brand care in mind: ensuring that every campaign or channel reinforces the same positioning, rather than treating the brand as decoration around metrics.
What is brand activation and do you offer it as a service?
It is about putting the brand in motion across the channels where it lives: content, networks, web, sales materials. We work on it as part of the same system as the strategy and design, not as a marketing layer added on at the end.