Señorío de Nava
Tribute to good work
The strategy
Following a strategic analysis, we defined Señorío de Nava as a wine brand that works to inspire and pass on craftsmanship, generation after generation. A brand that aspires to be more than a label: a reference for those who value work done well and authenticity.
This gave rise to the core idea on which everything else is built: ‘A tribute to craftsmanship since 1986’.
The content
To activate the platform, we created content for its digital channels. Every image was crafted with meticulous attention to light, composition and detail, so that the photography itself would speak of the same craftsmanship that defines the winery.
They are images that invite you to discover the dedication behind every bottle and give the brand its own recognisable visual language.
The outcome
The winery now has a brand platform from which to compete and connect with what matters to its customers. ‘A tribute to craftsmanship’ shapes the narrative, brings consistency to every piece of content and serves as a starting point for continuing to build the brand, inside and out.
More cases
Related ideas
To grow without a brand is to buy attention, to grow with a brand is to earn it.
The difference between triggering attention and having earned it is not noticed while the campaign is still running. It is noticed the day it is turned off.
Updating a brand with a track record without betraying what made it valuable
Redesigning a brand with history is neither starting from scratch nor leaving it untouched. It is a more delicate problem: deciding what to protect and what to let go.
The brand as growth infrastructure
A brand doesn't decorate growth: it sustains it. The case of Señorío de Nava, and a lesson just as valid for anyone starting out today
Is your brand at a similar moment?
Tell us where it stands and we'll work out together where to start.