Birral, craft beer
Its own attitude in craft beer
The idea
We found it in something we all remember fondly: those unplanned plans that break the routine and usually begin when someone says ‘one last one and we’re off’. And then, well, you know how it goes.
From that idea we developed the branding and packaging, seeking a balance between a premium product and an approachable, attractive image. The design is built around hand-drawn lettering, which brings character and warmth to every pack.
The outcome
Birral reached the market with a brand remembered for its attitude, not just its product: a beer for those who go with the unexpected. A clear positioning and packaging with personality that set it apart within the craft category.
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