Strategic design
We bring the identity to every piece: packaging, editorial and digital design, created so the brand is recognisable in every format.
How your brand expresses itself
From system to pieces
We bring the identity to every piece: packaging, editorial design, digital and applied graphics. We start from the brand system and turn it into concrete, ready-to-use pieces, for new brands and for brands that need updating. Each piece conveys the brand's values, personality and purpose. We work with judgement and method, so the brand can grow and evolve without losing consistency.
Systems and applications
We accompany this work with visual systems that include packaging, digital design, editorial design and multiple graphic applications, for an integrated and consistent brand experience. We work with adaptable design systems that translate the strategy into clear, distinctive and functional elements. This reinforces brand recognition and facilitates its application in every environment and format, always maintaining solid visual communication.
Cases
From the journal
The permanence of the territory: The design of institutional identity in Cangas de Onís
Intervening in the visual identity of a municipality with a dense historical legacy is, first and foremost, an exercise in restraint and responsibility.
This is how we created the Caro Vitals experience at Caro Hotel.
At Fandarama, we love working on projects where design and user experience are not only seen, but felt.
How to define Brand Identity?
Your brand is much more than a logo: it is the soul of your business. A strong brand identity allows you to differentiate yourself, connect emotionally with your audience, and build loyalty. It is the authentic expression of who you are, what you represent, and how you want to be perceived.
What kind of packaging do you design?
Mainly for wine, spirits, beer and food, although the method works for any consumer product. We work from the label and the container to the complete range, with a system logic so that each new product adds to the brand. Some examples: Birral, Bochet, Lady Blanc and La Sonrisa de Tares.
Can I commission packaging or editorial design without going through a full strategy process?
Yes, when there is already a solid strategic foundation behind the brand. If that foundation is not defined, it is usually best to resolve it first, even if only in a limited way, so that the design has a clear set of criteria to start from.
How many visual proposals do I see before reaching the final design?
We work with a limited number of well-reasoned directions, not a catalogue of options to choose from blindly. Each proposal responds to a different logic linked to positioning, and we move forward with the one that best supports it, refining it until the final version.
Is digital design part of the brand project, or a separate service?
Digital design is the natural extension of the identity system into the interactive environment. It can be addressed within a comprehensive project or as a specific phase when the brand needs to bring its identity to its website or landing pages.
How much does a packaging or editorial design project cost?
Every project responds to a different challenge, which is why we budget each one on a bespoke basis. The number of pieces and product references, the formats, and whether the brand system already exists or needs resolving first all play a part. In an initial conversation, free of charge and with no obligation, we understand what you need and propose the most suitable scope.