Bunji, the place
Standing out in Madrid's food scene
The identity
Colour became the backbone of the identity. Inspired by Australia’s lush nature, we defined a bold, vivid palette that runs through every detail of the experience and transports customers from the very first glance.
The visual language
Fun is an essential part of Australian culture, and we wanted it to be present in the brand. We created a series of illustrations that form a distinctive, adaptable visual language, applied to packaging, social media and all other brand activation materials.
The outcome
Bunji has an identity that sets it apart in a highly competitive city. Colour and illustration give it an unmistakable language, consistent in the restaurant, on packaging and in digital, and easy to extend to new pieces.
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At Fandarama, we love working on projects where design and user experience are not only seen, but felt.
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