La Sonrisa de Tares
Taking a winery to a younger audience
The design
We designed the label as a kaleidoscope of images representing the vineyard, the land and the sky of the place, the elements that shape the life of this wine. The result is original, fresh and colourful packaging.
The outcome
La Sonrisa de Tares reached the shelf with an image of its own, conveying the fresh character of the wine and opening the winery up to a new audience without disconnecting it from its origins.
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At Fandarama, we love working on projects where design and user experience are not only seen, but felt.
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