Terra by Cupa Stone
Natural stone with a premium position
The concept
The identity was built on the idea of ‘natural, functional elegance’, a concept that guides every design decision, from the logo to the typography. The aim was to present Terra as a premium, versatile collection, as appealing as it is essential to today’s way of living.
The palette
The palette draws on the natural tones of the collection itself: earthy, soft colours that evoke nature and convey authenticity.
It is applied with care across every touchpoint, so the brand always feels the same.
The outcome
The Terra collection now has a recognisable identity, consistent across every touchpoint, which sets it apart in the natural stone market and speaks of beauty and functionality alike.
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