Don Zoilo
Contents for Don Zoilo, a unique range of wines from W&H wineries
When we started working with Don Zoilo, a range of wines from Williams & Humbert, our goal was clear: to reinforce the identity of a brand with a solid heritage and a character deeply linked to time and craftsmanship.
Strategy
We start with a reflection on what makes Don Zoilo unique: his balance between tradition and precision, his maturity, and the understated elegance that each bottle conveys.
We wanted to build a narrative that connected these values with an audience that appreciates authenticity and excellence.
From there, we developed a positioning strategy that highlighted time as the essence of the product and as a symbol of its quality.
SERVICES
Strategy
Contents
Art direction
Tradition and precision
The creative concept was born from the idea of balance and controlled tension, a visual metaphor for the aging process of wine.
Each element of the project —from composition to lighting— seeks to express that mastery of time and patience that defines the production of great Sherry.
A visual exploration of balance, tension, and mastery.
In the art direction, we wanted to translate that idea of balance in images with a contemporary, elegant, and technical language.
The bottles are integrated into suspended compositions, held by strings, representing the control and harmony behind each wine.
We worked with a warm palette inspired by the shades of wine and the Andalusian earth, and precise lighting that highlighted the reflections, textures, and transparencies of the glass.
The result is photographs that combine visual precision with a subtle and poetic narrative.
Salicornia Restaurant
Global Branding Project