Don Zoilo
A story for a sherry range built on craft
The concept
The creative concept is born from the idea of balance and controlled tension: a visual metaphor for the ageing of wine.
Every element of the project, from composition to lighting, seeks to express the mastery of time and the patience that a great sherry demands.
Art direction
In the art direction, we translated that idea of balance into a contemporary, elegant and technical language.
The bottles sit within suspended compositions, held by ropes, representing the control and harmony behind every wine.
We worked with a warm palette, inspired by the tones of wine and Andalusian earth, and with precise lighting that brings out the reflections, textures and transparency of the glass.
The result is a series of photographs that combine visual precision with a subtle narrative.
The outcome
Don Zoilo now has its own visual universe, consistent with its positioning and easy to recognise. Images that make visible what cannot be seen in a glass: the time, control and patience behind every wine.
More cases
Related ideas
A brand is built, and keeps evolving, as it grows
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