K2 International
Promoting language tourism.
The identity
The new identity had to reflect two traits at once: the school’s youthfulness and its academic rigour.
We designed a dynamic logo that expresses movement and global connection, with a palette inspired by the blue of the sea and warm tones that bring closeness and energy.
The typography, clear and contemporary, adds solidity and ensures readability. Everything comes together in a visual system that works with the same consistency in print and in digital.
The activation
The activation focused on digital, with a complete redesign of the website. It had two goals: to reflect the new identity clearly and to turn more visitors into students.
We built it with no-code tools, giving the school a flexible platform designed for international audiences.
In parallel, we defined a content strategy to show the K2 experience beyond the classroom. It is being rolled out progressively and aims to strengthen the school’s presence on social media and other channels, building a constant bridge between the school, the city and its international community of students.
The outcome
K2 Internacional now presents itself more strongly to international audiences, with a brand that clearly explains the value of what it offers: learning Spanish by living the full experience.
The new strategy strengthens its positioning against other schools and gives it a solid foundation for attracting students from different countries.
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