Brandy Gran Duque de Alba
Bringing a classic to a new generation
The strategy
The strategy was based on blending the classic and the contemporary. We created content with a new aesthetic: elegant, minimalist and sophisticated, with a fresh, current feel.
Art direction was key to that update: golden tones continue to underline the brandy’s heritage, while vivid colours and contemporary visual resources bring it closer to a younger audience.
The outcome
Gran Duque de Alba now has a renewed visual language that preserves its prestige and makes it relevant to new generations. A brand that remains a classic, but now knows how to speak to those who had not yet discovered it.
More cases
Related ideas
Why content creation builds brand
Publishing consistently doesn't sustain a brand. What sustains it is deciding what to say before saying it. Content as strategy.
The value of process in the AI era
Artificial intelligence (AI) is redefining creativity and design. With each new update of tools like ChatGPT and advanced image generators, access to the creation of visual and written content has become more democratized than ever.
The power of visual storytelling to build a unique brand
Recently, we have developed a new project for Global, the editorial project that we have been developing for the Williams & Humbert wineries. A project that allows us, in addition to the design work, to explore the creation of photographs, capable of expressing the brand messages through a visual narrative in a different way.
Is your brand at a similar moment?
Tell us where it stands and we'll work out together where to start.