La Chancha y los 20
An identity to stand out among restaurants
The identity
We built a consistent, adaptable identity, with a distinctive logo at the heart of the brand and a palette and visual system that convey warmth, authenticity and craft.
To ensure the brand is always applied in the same way, we defined clear guidelines for the use of the logo, colour and graphic resources, and carried them into menus, signage and digital content.
The outcome
The restaurant now has an identity that positions it as an authentic, professional offer, with a unified visual experience in the dining room and online. A brand that connects with its audience and stands out within the sector.
More cases
Related ideas
Why content creation builds brand
Publishing consistently doesn't sustain a brand. What sustains it is deciding what to say before saying it. Content as strategy.
The value of process in the AI era
Artificial intelligence (AI) is redefining creativity and design. With each new update of tools like ChatGPT and advanced image generators, access to the creation of visual and written content has become more democratized than ever.
The power of visual storytelling to build a unique brand
Recently, we have developed a new project for Global, the editorial project that we have been developing for the Williams & Humbert wineries. A project that allows us, in addition to the design work, to explore the creation of photographs, capable of expressing the brand messages through a visual narrative in a different way.
Is your brand at a similar moment?
Tell us where it stands and we'll work out together where to start.