Jabugo Real Packaging

Jabugo Real

Packaging that tells a century of craft

The challenge

Jabugo Real has been producing acorn-fed ham and cured meats by hand since 1890. For more than a century its products have been part of good times, as the perfect excuse to bring friends and family together. The challenge was to renew its packaging family so that it conveyed that history and offered consumers a more emotional experience.

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