Odisel
Launching its first collection
The collection
We had the freedom to create illustrations for the collection’s textiles, inspired by the brand’s origins and values. At the same time, we handled the art direction and created original content to activate the launch across its digital channels.
We conceived Odisel as a living brand, open to collaborating with other brands, designers and illustrators who bring their own vision to new products.
The outcome
The first collection turned Odisel’s values into a tangible product, with its own design and the communication to support it. A starting point that shows how the brand can grow collection by collection and open up to new collaborations.
More cases
Related ideas
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Recently, we have developed a new project for Global, the editorial project that we have been developing for the Williams & Humbert wineries. A project that allows us, in addition to the design work, to explore the creation of photographs, capable of expressing the brand messages through a visual narrative in a different way.
Is your brand at a similar moment?
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