Canasta
Bringing a sherry icon to a new audience
The narrative
We developed a narrative that elevates the brand’s aspirational character and brings it closer to consumers in an authentic, emotional way: messages that connect, an approachable language and visuals that grab attention from the very first moment.
The outcome
Canasta now has content that forms part of Williams & Humbert’s digital and editorial strategy and presents a classic through fresh eyes. A brand that maintains its leadership and gains appeal for those who had not yet discovered it.
More cases
Related ideas
Why content creation builds brand
Publishing consistently doesn't sustain a brand. What sustains it is deciding what to say before saying it. Content as strategy.
The value of process in the AI era
Artificial intelligence (AI) is redefining creativity and design. With each new update of tools like ChatGPT and advanced image generators, access to the creation of visual and written content has become more democratized than ever.
The power of visual storytelling to build a unique brand
Recently, we have developed a new project for Global, the editorial project that we have been developing for the Williams & Humbert wineries. A project that allows us, in addition to the design work, to explore the creation of photographs, capable of expressing the brand messages through a visual narrative in a different way.
Is your brand at a similar moment?
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