Vermouth W&H
Bringing a new generation back to vermouth
The narrative
We defined a narrative inspired by the idea of ‘elegant youth’, connecting the brand’s tradition with a fresh, contemporary approach.
From there we led the art direction and strategy for campaigns and communication pieces, with content that balances sophistication and approachability.
The outcome
A set of assets that highlights the quality of the vermouths and positions them as a contemporary choice without giving up their classic essence. The brand gains a tone of its own with which to speak to a new audience.
More cases
Related ideas
Why content creation builds brand
Publishing consistently doesn't sustain a brand. What sustains it is deciding what to say before saying it. Content as strategy.
The value of process in the AI era
Artificial intelligence (AI) is redefining creativity and design. With each new update of tools like ChatGPT and advanced image generators, access to the creation of visual and written content has become more democratized than ever.
The power of visual storytelling to build a unique brand
Recently, we have developed a new project for Global, the editorial project that we have been developing for the Williams & Humbert wineries. A project that allows us, in addition to the design work, to explore the creation of photographs, capable of expressing the brand messages through a visual narrative in a different way.
Is your brand at a similar moment?
Tell us where it stands and we'll work out together where to start.