Global
From corporate magazine to brand platform
The visual universe
We developed a visual universe of its own to communicate the Don Zoilo family of drinks, through a complete project of concept, art direction and photography. The resulting images are used both in the magazine and in social media communication.
The outcome
The visual narrative reflects the quality of the products and conveys the winery’s values and authenticity. Global thus becomes a natural extension of the brand, strengthening its communication and giving every story a consistent frame.
More cases
Related ideas
Why content creation builds brand
Publishing consistently doesn't sustain a brand. What sustains it is deciding what to say before saying it. Content as strategy.
The value of process in the AI era
Artificial intelligence (AI) is redefining creativity and design. With each new update of tools like ChatGPT and advanced image generators, access to the creation of visual and written content has become more democratized than ever.
The power of visual storytelling to build a unique brand
Recently, we have developed a new project for Global, the editorial project that we have been developing for the Williams & Humbert wineries. A project that allows us, in addition to the design work, to explore the creation of photographs, capable of expressing the brand messages through a visual narrative in a different way.
Is your brand at a similar moment?
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