Oniti
A warm brand in a cold, technical category
The identity
We conceptualised the brand and developed a dynamic identity, able to adapt its visual language to every touchpoint.
As part of the project, we illustrated a series of cheerful, colourful and unique characters, designed to live on Oniti’s own channels, interact with its audience and communicate the brand’s key messages.
The outcome
Oniti has a recognisable identity with a strong digital presence, built on a wide range of colours and characters of its own. A brand that stands out in a very homogeneous category and keeps its warmth on every platform.
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