Salicornia
A brand that matches a signature cuisine
The identity
We defined the brand and its tone of voice from its Mediterranean, handcrafted character, and carried it into its visual expression.
The identity came to life across every touchpoint in the physical space: stationery, menus, interior signage and packaging. Each piece was designed to maintain consistency and reinforce Salicornia’s story.
The digital experience
We also supported the restaurant in building that story online. We art-directed its photo shoots and defined the narrative for its social media so that every post reinforced the brand’s values.
We designed and built its website as an extension of the dining experience: simple navigation, carefully crafted photography and content that invites visitors to discover the offer before they even arrive.
The outcome
Salicornia gained a brand that is consistent from start to finish, communicating its personality both in the dining room and on screen. The experience begins on the website and social media and continues at the table, with the same tone and the same quality at every touchpoint.
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