Salicornia

Traveling through the flavours

Identity for an author restaurant.

Details

Salicornia is more than a restaurant; it is a culinary experience that understood the importance of building a unique proposal around its gastronomic offering.

At Fandarama, we work closely to define and conceptualize the brand, highlighting the product, its creator, and the environment as protagonists.

SERVICES

Visual Identity

Content

Digital

Photography

Visual Identity

Digital

In our commitment to shaping the complete experience of the Salicornia brand, we immersed ourselves in the meticulous work of projecting its Mediterranean and artisanal character at every touchpoint. We began by defining the tone of communication and portraying it in its visual expression.

The identity came to life through multiple applications: corporate stationery, letters and menus, interior signage, packaging, and all those elements that shape the experience in the physical space. Each piece was carefully designed to maintain brand coherence and reinforce the visual narrative of Salicornia.

We accompany Salicornia in building its narrative through the creation of visual and textual content for its various communication channels.

From art direction for photo sessions to defining storytelling on social media, we work to ensure that each post reinforces the brand's values and generates engagement with its community.

We designed and developed their website as a digital extension of the gastronomic experience, where intuitive navigation, careful photography, and the presentation of content invite you to discover Salicornia's offerings even before visiting. The website became a strategic tool for communicating the brand's personality and connecting with its audience.

Salicornia is conceived as a space where one can enjoy a cuisine based on local, close, and high-quality products, where every detail is carefully considered. This philosophy, palpable from the moment one crosses the threshold, served as inspiration to develop a visual identity that reflects its unique personality.

Aware that the experience in a restaurant begins and continues in the digital realm, we work on the content and online presence as an integral part of the strategy to build the Salicornia brand.

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